Internet meme · Classic
Seriously McDonalds
A hoax photograph claimed McDonald's implemented a policy charging African Americans more as an insurance measure; it went viral on Twitter in June 2011, though McDonald’s denied it.
- First seen
- Last seen
- Uses cited
- 3
- Revision
- 1
Where it started
"Seriously McDonalds" is the name under which a viral photograph was spread in the United States in June 2011. The photograph shows a sign, which is in fact a hoax, claiming that McDonald's has implemented a new policy charging African Americans more, as "an insurance measure". Despite having existed for some time, the picture was spread around the Internet, especially on Twitter, in June 2011, by people who were offended or amused by the photograph. McDonald's acted quickly to deny the legitimacy of the sign, but it continued to trend on Twitter under the hashtag "#SeriouslyMcDonalds" and "#seriouslymcdonalds" for a few days. The company's response to the hoax has received praise from journalists and public relations professionals.
The use timeline
A photograph apparently showing racist policies introduced by McDonald's. The photograph, which is a hoax, went viral, especially on Twitter, in June 2011. <!--
Wikidata Q16927704: Seriously McDonalds — photograph.
Examples
No example is attached yet.
How was this page documented?
The entry summarizes cited origins, dated appearances, and community supplied examples. To request a correction or removal, use the report form below.