Internet meme · Classic
Horse_ebooks
Horse_ebooks was a Twitter account that appeared to promote e-books but became known for its amusing non sequiturs and later was revealed to be part of a viral marketing project.
- First seen
- Last seen
- Uses cited
- 3
- Revision
- 1
Where it started
Horse_ebooks is a Twitter account and Internet phenomenon. Registered in 2010, the account was apparently intended to promote e-books but became known for its amusing non sequiturs in what seemed to be an effort to evade spam detection. On September 24, 2013, it was revealed that the @Horse_ebooks account had been sold in 2011 in order to promote an alternate reality game developed for viral marketing towards a larger art project by the art collective Synydyne and the release of Bear Stearns Bravo, a series of interactive videos about the 2007 subprime mortgage financial crisis. The Twitter account has not been updated since.
The use timeline
A five-year-long viral marketing alternate reality game for a larger art project developed by Synydyne. "Horse_ebooks" was a Twitter account that seemed to promote e-books, while "Pronunciation Book" was a YouTube channel that provided ways to pronounce English words. Both accounts engaged in non-sequiturs, making some believe that the accounts were run by automated services. Pronunciation Book shifted to pronouncing numerals in a countdown fashion in mid-2013, concluding in late September 2013 revealing the connection to Horse_ebook and identity of Synydyne behind the accounts, and the introduction of their next art project.
Wikidata Q5360395: Horse_ebooks — Twitter account.
Examples
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