Internet meme · Classic

Dumb Ways to Die

Dumb Ways to Die is an Australian public awareness campaign video and media franchise created to promote railway safety, which went viral on the internet after its release in November 2012.

First seen: 2012-01-01
Last seen: 2026-10-31
Uses cited: 3
Revision: 1

Where it started

Dumb Ways to Die is an Australian public awareness campaign video and media franchise made by Metro Trains in Melbourne, Victoria to promote railway safety. The original public service announcement video for the awareness campaign went viral on social media after it was released on the internet in November 2012, amassing over 350 million views on YouTube. The campaign's animation was later developed into a mobile game available to iOS and Android devices. On 1 October 2021, Australian game studio and publisher PlaySide Studios acquired the Dumb Ways to Die franchise for A$2.25 million from Metro.

wikipedia · at 0:00 · 2012-01-01 · the moment

The use timeline

2012-01-01

A 2012 Metro Trains Melbourne safety campaign that became popular on the Internet in November 2012.

wikipedia · at 0:00 · 2012-01-01 · the moment
2012-01-01

Wikidata Q58120: Dumb Ways to Die — 2012 public service announcement campaign by Metro Trains in Melbourne, Victoria, Australia.

wikidata · at 0:00 · 2012-01-01 · the moment

Examples

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